- 📄 business case = the first document created before a project starts
- 🎯 purpose: decide if the project is worth doing (go / no-go) based on numbers
how it’s created (3 steps):
- 🔍 1. business needs assessment
- identify the problem or opportunity
- 📊 2. options + cost-benefit analysis (CBA)
- list possible solutions
- compare costs vs benefits
- ✅ 3. select the best option
- choose the most valuable option
👉 bottom line:
business case justifies the project financially and helps choose the right initiative