• 📄 business case = the first document created before a project starts
• 🎯 purpose: decide if the project is worth doing (go / no-go) based on numbers

how it’s created (3 steps):

• 🔍 1. business needs assessment
  • identify the problem or opportunity
• 📊 2. options + cost-benefit analysis (CBA)
  • list possible solutions
  • compare costs vs benefits
• ✅ 3. select the best option
  • choose the most valuable option

👉 bottom line:
business case justifies the project financially and helps choose the right initiative